Who Buys NFTs? 

WHo buys nft

When NFTs were initially released to the public, few individuals understood what they were, and perhaps lesser people transacted these digital commodities.

People who buy non-fungible tokens will keep growing as non-fungible tokens develop in a range of industries.

Who Buys NFTs? 

Collectors, dealers, flippers, admirers, and people from all over the world are all interested in buying NFTs. If you love helping diverse communities while shopping from your favorite companies, and NFT might be right for you. It’s easier to comprehend why someone would like to acquire a non-fungible token if someone has ever purchased a digital product in a video game, such as clothing or other improvements. 

Why Are People Buying NFTs?

There are numerous reasons why you would wish to purchase an NFT.  Here are a few of the most important ones- 

1. Benefits Of The Brand

Getting an NFT from your favorite brand could come with some extremely cool benefits. Discounts, airdrops, merch drops, exclusive edition goods, exclusive invitations, and more digital products for your business are all possibilities.

Wanting to invest in a brand in order to be eligible for this kind of benefit could be a smart move. When you’re committed to the brand you’re purchasing from, you’ll be more interested in purchasing more frequently and take advantage of the token’s bonuses, discounts, and collectability.

Purchasing an NFT from a company is the equivalent of purchasing a minor stake in the firm. You’ve put your money into their goods, that you can resell on several platforms for a reward.

Simultaneously, with the secondary sales, the producers will make a profit. This leads to having all of the advantages of holding a modest stake in a company while still supporting it. It is truly an advantage for both the company and the customer.

Also Read: Are NFTs A Good Investment?

2. Help From The Community

You can support a community that you really care about by purchasing an NFT. Many non-fungible token companies may donate a particular proportion of total revenues to a charity of their preference, or they could collect a set portion of sales and return it to the community.

Depending on how many NFTs one wallet holds, this money could be dispersed back to the community. The level of help you can obtain inside these communities is remarkable, due to social media, communication channels, and the metaverse.

Furthermore, by acquiring a brand’s asset, you may help your favorite community. Investing in a brand you believe in encourages them to proceed to develop new items, allowing you to continue to support them.

3. Collectability

In regards to non-fungible tokens, collectability is one of my favorite aspects. Collecting on the blockchain, on the other hand, is the most efficient system! Every NFL’s history data is made public on the blockchain.

As a result, NFTs offer a completely accessible way to trade and interact. Not only are the transactions decentralized, but they also happen almost rapidly, with a validated agreement from both the supplier and the consumer authenticating the transaction before any sales are completed.

In every community, collectibles would definitely have a role. Humans always have collected. Collecting has always been a way of life, whether you collect rocks or cards, and NFTs are able to maintain the pace steady.

4. Investment Possibilities

Investment in digital assets like NFTs might be a lot of pleasure, and it’s a lot of risks. However, with high risk comes high returns.

Every day, thousands of people profit from developing and trading NFTs, and many people make a full-time living from purchasing and selling digital assets.

You can create a major profit by investing money in NTFS in a variety of ways. One of the most typical strategies to make money with NFTs is to acquire stocks for a low price and then sell them for a higher price.

Seeking long-term investment options is another approach to investing. Long-term investment prospects abound, owing to the fact that NFTs are being used as the basis for a slew of new enterprises and brands.

Not only will you be likely to invest soon in a startup, but you will also be able to profit handsomely after the brand establishes itself as a community staple.

Also Read: Are NFTs Safe & Legit?

What Demographic Buys NFT? 

Audiences within the NFT market continue to evolve with each historical moment. To date, there are inferences we can make from early market indicators and US buyer statistics.

1. Geographical Area

According to Google Source Trends, the United States stands 11th out of 65 regions in terms of search queries for non-fungible token and non-fungible token subjects.

We can get detailed findings from states and cities which are driving the trend in this search keyword by dividing down the data further:

The Top 5 states who buying NFTs:

  1. California
  2. Hawaii
  3. Nevada
  4. Alaska
  5. New Jersey

The Top 5 cities that buying NFTs:

  1. San Francisco
  2. Los Angeles
  3. San Jose
  4. San Diego
  5. Austin

2. Age

In April 2021, Civicscience ran a study to determine how well the American public knew about NFTs. The bulk of those who are concerned about NFTs was between the ages of 18 and 24 (14 percent). Then there are the 25-34-year-olds, who are involved in NFTs at 8% of the time.

Also Read: How to Create NFT Art?

3. Gender

According to Statistica, men and women hold NFTs in roughly similar numbers in the 18-34 age, with 24 percent males and 21 percent women.

In this market, it would be foolish to undervalue women. When you consider buyers 35 and up, who indicate less than 3% desire to buy an NFT, you get the erroneous impression that NFT is a male dominant market.

4. Income

When it comes to money, things get complicated. According to the same civic science poll, persons earning below $25,000 per year (lower-income) keep investing in NFTs at a similar rate as all those earning over $150,000 per year (upper-income.) Non-fungible tokens have been purchased by both of these demographics.

The respondents from the intermediate income bracket ($25,000 to $150,000) were the least invested, with up to 94 percent expressing no desire for non-fungible tokens. 

Which Country Buys The Most NFTs? 

The top five countries that have adopted NFTs are largely Asian countries. Out of the 20 nations studied, the Philippines has the highest percentage of NFT owners (32%), preceded by Thailand with 27%, Malaysia (24%), the United Arab Emirates (23%), and Vietnam (23%). (17 percent ).

As per the survey, 9.5 percent of poll respondents in the Philippines want to purchase NFTs, with an anticipated adoption rate of 41.5 percent, the highest in the world. Thailand came in second, with 7.9% of poll respondents planning to purchase and 34.5 percent predicted adoption.

In Malaysia, 10.5 percent of poll respondents want to purchase NFTs, with a projected adoption rate of 34.4 percent. In the UAE, 11.5 percent of the respondents plan to purchase NFTs, with a forecast adoption of 34.9 percent, while in Vietnam, 11.62 percent of the respondents want to acquire NFTs, with a forecast adoption of 29.1 percent.

Also Read: Top 10 NFT Games

Are NFTs Worth Buying? 

If you appreciate collecting, investing, supporting specialized groups, or building your personal brand and network, NFTs may be worth investing in. Because of the seamless nature of trading on the blockchain, NFTs may give consumers the value not found anywhere else.

Both businesses and customers can benefit from this. NFTs draw attention to risk-takers because they provide an ordinary, high-stakes potential to generate large profits, but be careful, this occurs infrequently.


NFTs are still in their infancy. It’s a potential emerging frontier in the world of technology, but there are risks involved in investing in any cause at its infancy.

As you learn more about NFTs, proceed cautiously, and continue to diversify your investments to reduce the chance of a single asset undermining your capital efforts.

Also Read: How do NFTs Work?